ACRO Global Tourism Marketer
Marketing Greece announces 2018 marketing plan
07 April 2018 (Edited 07 April 2018)

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David Boggs President/CEO ACRO Global | Publisher - Tourism Marketer
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Posted 08 April 2018:

CEO Ioanna Dretta says the organization's goals for 2018 include improving qualitative tourism demand, increasing average visitor spend, reducing seasonality, increasing the number of last-minute bookings and positioning Athens and Thessaloniki as year-round city break destinations.

Reducing seasonality - spreading tourist visitation out more evenly across the year - is an important goal, as a shortage of hotel rooms in high season has been predicted for 2018.

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