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32% of Europeans surveyed say they intend to travel during spring 2021
By
19 January 2021

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European Travel Commission

According to a report entitled Monitoring Sentiment for Domestic and Intra-European Travel - Wave 4 released today by the European Travel Commission, 32% of European survey respondents said they intend to take a trip during April-June 2021 - up 20% from a similar survey taken in November - and 52% said they intend to travel in the next 6 months.

More findings:

  • 40% plan to travel to another European country, 36% to travel in their home country.
  • Top reasons for travel:
    1. Leisure (63%)
    2. VFR (21%)
    3. Business (9%)
  • Confidence in air travel has increased: 52% said they are now willing to fly, vs. 49% in a similar September done in September.
  • 67% said that strict health and safety protocols allow them to feel safe enough to travel.
  • But COVID-19-related concerns remain:
    • Quarantining (15%)
    • Rise in infections at the destination (14%)
    • Falling ill while traveling (14%)
  • Older Europeans are making more travel-related use of social media:
    • Age 55-65 (+86%)
    • Over 65 (+136%)

Survey data were collected in DE, UK, FR, NL, IT, BE, CH, ES, PL, AT.

Comment: Note the importance of perceived safety related to health and safety protocols. Do you talk about this - convincingly - in your advertising?


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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