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Connecticut Tourism launches $1.2M multimedia Reopen campaign today 22 June 2020
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22 June 2020

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Connecticut Office of Tourism

The Connecticut Office of Tourism is launching today an integrated, multimedia campaign to run through Labor Day to support reopening of the state to tourists for summer 2020. Campaign is designed to get 94M impressions on $1.2M in paid media.

Channels to be used include:

  • PR
  • Paid social media ads
  • New website content
  • Paid search
  • New video series featuring COVID-19 safety precautions
  • TV in CT and neighboring states

Primary targets are CT, NY, RI, MA drive markets.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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