ACRO Global Tourism Marketer
Each dollar spent by Brand USA in FY 2018 resulted in $32 in international visitor spend
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15 April 2019 (Edited 15 April 2019)


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Brand USA reports that a study by Oxford Economics has found that in FY 2018 (1 October 2017 - 30 September 2018) marketing by the US national tourist board resulted in:

  • 1.13M incremental international visits
  • $4.1B in revenue for US carriers
  • $1.17B in federal, state and local tax revenues
  • $8.9B in US economic impact
  • 52,305 incremental US jobs

And marketing ROI was 32:1.

International inbound travel accounts for 11% of all US exports, and contributes $77.4B to the national trade surplus.

Not bad. Good on Brand USA.


David Boggs President/CEO - ACRO Global | Publisher - Tourism Marketer
David Boggs
President/CEO ACRO Global
Publisher - TourismMarketer
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External Article: https://www.prnewswire.com/news-releases/new-study-shows-brand-usas-marketing-initiatives-drove-record-international-visitor-spending-and-economic-impact-in-fiscal-year-2018-300830948.html


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